IBPS SO Marketing Officer Syllabus 2014

IBPS SO Marketing Officer Syllabus 2014

Ø Principles of Marketing

Ø List of marketing terms

Ø Promotion and Advertising

Ø Brand Management

Ø Consumer Behavior

Ø Customer Relationships

Ø Market Research

Ø Marketing Strategy

Ø Real-time marketing

Ø Visual marketing

Ø Media manipulation

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